Service All Rotary clubs share a key mission to serve their community and those in need throughout the world.  By participating in club service projects, members learn about their club's involvement in local and international projects and can volunteer their time and talents where they are most needed.

Membership recruitment and retention To keep clubs strong, every Rotarian must share the responsibility of bringing new people into Rotary.  Even new members can bring guests to meetings or invite them to participate in a service project.  The value of Rotary speaks for itself, and the best way to spark the interest of potential members is by letting them experience fellowship and service firsthand.

Keeping members interested in Rotary is another responsibility.  Good club fellowship and early involvement in service projects are two of the best ways to sustain the club's membership. 

The ideal composition of a Rotary club reflects the community's demographics , including professions, gender, age, and ethnicity.  Such diversity enriches every aspect of the club's fellowship and service.